By Emeka Enwere. There is a lot of media rave about online advertising and the edge it gives over traditional advertising. However, most of the arguments for online advertising
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Africa’s Digital Powerhouse, Terragon Group, has successfully taken on digital marketing duties for some of the Unilever big brands in Ghana – Lifebuoy, Sunlight and Pepsodent. This appointment comes against
Photo credit: http://www.adglow.com/ Change like they say is the only constant thing. When it comes to the digital space, the pace of change is as rapid as things can get. New
Every brand hopes their campaign will get as viral as possible. While it is believed around some quarters that random content gets viral, this is not always the case. Sometimes,
From Music to images to books to games, the internet has proven to be a housing place for content that can easily be accessed without visiting traditional mix. Everyone that
I pride myself as an Information and Communication science undergraduate of one of the Top Federal Universities in Nigeria but up until June this year, I was completely ignorant about
Over a decade ago, no one would have projected the impact Social Media would have on the growth of businesses in various sectors around the world. In this present time,
Imagine placing your product and services in the hands of over 178 million Nigerians? Imagine everyone knows your brand or receives marketing messages about the categories of products you sell
You remember the much talked about Connect Nigeria’s e-Business Fair that held this past Saturday, 21st February, 2015? Yeap! Terragon Group was very present and well represented there. The Fair which ran
Mobile technology has been described as the next step in the marketing evolution and a definitive medium which would redefine the way in which brands interact and engage with their