Photo credit: http://www.adglow.com/ Change like they say is the only constant thing. When it comes to the digital space, the pace of change is as rapid as things can get. New
Amaka Odunze, Group Head, Marketing and Communications at Terragon Group; Cyrus Agbo, Lead, Strategy and Research. Terragon Group; Ijeoma Oranya, Talent and Office Resources, Terragon Group; Maureen Ogah, Marketing and
IMC experts have projected that personalised marketing, performance and convergence through collection of consumer data will be key drivers of marketing communications in 2017 and beyond as brand owners seek


